We're changing how decisions get made

Most organisations have more data than ever - yet they still struggle to use it. Decisions are made anyway - based on intuition, experience or courage - simply because decisions can't wait.

Our mission

Why Looupe?

We watched brilliant teams make decisions based on intuition because their BI tools required SQL knowledge and weeks of setup. Sales leaders guessing at pipeline trends. Marketing managers running campaigns blind. Operations teams reacting to problems instead of preventing them.

Our mission: Make data a natural part of every decision, every day.

The AI-first BI revolution

For decades, BI tools made you learn their language—SQL, dashboard builders, complex queries. AI flipped the script. Now your tools learn your language.

This isn't about adding AI features to old BI platforms. It's about rebuilding business intelligence from the ground up for conversational interaction - accessible to all.

The Founders

We have seen the need for data lead decision making in all ranges of companies, from small startups to large enterprises.

We built Looupe because we believe every team should have access to insights that are fast, clear, and actionable. The technology exists. Now we're making it accessible.